| SYS | | 0063009 |
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| LBL | | 03347nam$$2200853$$$450$ |
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| 005 | | 20240226134201.5 |
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| 010 | | $a 80-251-1273-X |
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| 100 | | $a 20070907d2006łłłłm$$y0sloc0103$$$$ba |
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| 101 | 1- | $a cze $c eng |
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| 102 | | $a CZ |
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| 200 | 1- | $a Marketing očima světových marketing manažerů $f Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart $g překlad: Vladimír Paulíny |
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| 210 | | $a Brno $c Computer Press $d 2006 |
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| 215 | | $a vi, 572 s. |
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| 225 | 2- | $a Business books |
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| 610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
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| 610 | 1- | $9 eu_un_auth*h0003218 $a marketing manažment |
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| 610 | 1- | $9 eu_un_auth*h0004211 $a plán marketingový |
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| 610 | 1- | $9 eu_un_auth*h0002304 $a hodnota |
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| 610 | 1- | $9 eu_un_auth*h0003627 $a nástroje marketingové |
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| 610 | 1- | $9 eu_un_auth*h0003220 $a marketing mix |
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| 610 | 1- | $9 eu_un_auth*h0004203 $a plánovanie strategické |
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| 610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
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| 610 | 1- | $9 eu_un_auth*h0002020 $a etika |
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| 610 | 1- | $9 eu_un_auth*h0003788 $a obchod svetový |
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| 610 | 1- | $9 eu_un_auth*h0003215 $a marketing globálny |
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| 610 | 1- | $9 eu_un_auth*h0004941 $a prieskum dopytu |
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| 610 | 1- | $9 eu_un_auth*h0001789 $a dolovanie dát |
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| 610 | 1- | $9 eu_un_auth*h0005924 $a správanie spotrebiteľa |
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| 610 | 1- | $9 eu_un_auth*h0003777 $a obchod elektronický |
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| 610 | 1- | $9 eu_un_auth*h0002526 $a internet |
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| 675 | | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing |
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| 700 | -1 | $3 eu_un_auth*0011926 $a Solomon $b Michael R. $4 070 |
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| 701 | -1 | $3 eu_un_auth*0017231 $a Marshall $b Greg W. $4 070 |
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| 701 | -1 | $3 eu_un_auth*0017233 $a Stuart $b Elnora W. $4 070 |
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| 702 | -1 | $3 eu_un_auth*0011156 $a Paulíny $b Vladimír $4 730 |
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| 801 | -0 | $a SK $b BA004 $c 20070907 $g AACR2 |
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