VOKOUNOVÁ, Dana - ŽÁK, Štefan - KUCHTA, Martin. Behavioural Economics and its Impact on Marketing Strategies: a Theoretical and Empirical Perspective. In Exploring Consumer Choices: New Frontiers in Research Methodologies : Scientific Papers Collection. - Bratislava : Consumer Insights Agency, 2024. ISBN 978-80-974995-1-8, pp. 35-49. VEGA 1/0505/22.