Košík

BALAŠČÁKOVÁ, Simona - BURZOVÁ, Simona. The Impact of Demographic Characteristics on User Behavior Within E-Commerce Technology Environments. In Interdisciplinarity in Theory and Practice : Journal for Presentation of Interdisciplinary Approaches in Various Fields. - Arad : Editura Adoram, 2025. ISSN 2344-2409, 2025, nr. 27, pp. 52-57. A-25-102/3020-10. A-25-102/3020-10, IGP, Innovative Digital Marketing Communication Strategies for Effective Reaching Generation Z in the Online Environment.