SHAPIRO, Benson P. - DOLAN, Robert J. - QUELCH, John A. Marketing management : principles, analysis, and applications. Homewood : RICHARD D. IRWIN, 1985. 666 s. The Irwin series in marketing. ISBN 0-256-03153-3. [Počet ex. : 1, z toho voľných 0, prezenčne 1]