SYS | | c010313 |
LBL | | ^^^^^nam^^22^^^^^^^^450^ |
005 | | 20221220075359.5 |
010 | | $a 0-07-548532-X |
100 | | $a 19950719d 1985u 0sloy03 ba |
101 | 0- | $a fre |
102 | | $a CA |
200 | 1- | $a <Les> Fondements du marketing moderne $f Denis Pettigrew, Normand Turgeon |
205 | | $a 1. éd. |
210 | | $a Montréal $c MacGraw-Hill $d 1985 |
215 | | $a 367 s. |
610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
610 | 1- | $a modely $9 eu_un_auth*h0003397 |
610 | 1- | $a pojmy $9 eu_un_auth*h0004404 |
610 | 1- | $a história $9 eu_un_auth*h0002274 |
610 | 1- | $a podnik $9 eu_un_auth*h0004270 |
610 | 1- | $a trh $9 eu_un_auth*h0006599 |
610 | 1- | $a konkurencia $9 eu_un_auth*h0002842 |
610 | 1- | $a marketing mix $9 eu_un_auth*h0003220 |
610 | 1- | $a prieskum trhu $9 eu_un_auth*h0004952 |
610 | 1- | $a výskum trhu $9 eu_un_auth*h0007199 |
610 | 1- | $a spotrebitelia $9 eu_un_auth*h0005900 |
610 | 1- | $a prieskum spotrebiteľský $9 eu_un_auth*h0004950 |
610 | 1- | $a správanie spotrebiteľa $9 eu_un_auth*h0005924 |
610 | 1- | $a výrobky $9 eu_un_auth*h0007162 |
610 | 1- | $a distribúcia $9 eu_un_auth*h0001720 |
610 | 1- | $a ceny $9 eu_un_auth*h0001376 |
610 | 1- | $a komunikácia $9 eu_un_auth*h0002808 |
610 | 1- | $a propagácia $9 eu_un_auth*h0005138 |
610 | 1- | $a marketing medzinárodný $9 eu_un_auth*h0003219 |
610 | 1- | $a prostriedky masovokomunikačné $9 eu_un_auth*h0005161 |
610 | 1- | $a plán $9 eu_un_auth*h0004179 |
610 | 1- | $a plánovanie $9 eu_un_auth*h0004180 |
675 | | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing |
700 | -1 | $a Pettigrew $b Denis $3 eu_un_auth*p0022128 $4 070 |
701 | -1 | $a Turgeon $b Normand $3 eu_un_auth*p0022129 $4 070 |
801 | -0 | $a SK $b BA004 $c 19980306 $g AACR2 |