SHIMP, Terence A. - ANDREWS, J. Craig. Advertising, promotion, and other aspects of integrated marketing communications. 9th ed. [S.l.] : South-Western, Cengage Learning, 2013. 729 s. ISBN 978-1-133-19142-1. [Počet ex. : 1, z toho voľných 0, prezenčne 1]