HRUŠOVSKÁ, Dana - GRANČIČOVÁ, Katarína. Performance Evaluation in the Area of a Marketing Approach Based on the Customer's Satisfaction. In Modern marketing approaches and possibilitties of measuring their marketing performance II, 2017 : proceedings of scientific papers. - Brno : Munipress, 2017. ISBN 978-80-210-8867-2, s. 65-72 CD-ROM. VEGA 1/0546/15 (50 %), VEGA 1/0876/17 (50 %).