KISSOVÁ, Jana - DUBCOVÁ, Gabriela. Alternative Approaches to Marketing in the Context of Responsible Corporate Behavior and Social Behavior. In Modern marketing approaches and possibilitties of measuring their marketing performance II, 2017 : proceedings of scientific papers. - Brno : Munipress, 2017. ISBN 978-80-210-8867-2, s. 81-90 CD-ROM. VEGA 1/0784/15 (50 %), VEGA 1/0546/15 (50 %).