Marketing Identity 2017: Online Rules. International Scientific Conference. Marketing Identity: Online Rules - Part I. : Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. 1st edition. Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2017. online 448 s. ISBN 978-80-8105-917-9. ISSN 1339-5726.