VECCHIATO, Giovanni - CHERUBINO, Patrizia - TRETTEL, Arianna. Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing. Berlin : Springer, 2013. 136 s. ISBN 978-3-642-38063-1. [Počet ex. : 1, z toho voľných 0, prezenčne 1]