| SYS | | c132708 |
|---|
| LBL | | 03450nam^^2200829^^^450 |
|---|
| 005 | | 20221124095040.6 |
|---|
| 010 | | $a 80-89047-23-8 |
|---|
| 100 | | $a 20020326d2002 m y0sloc0103 ba |
|---|
| 101 | 0- | $a slo |
|---|
| 102 | | $a SK |
|---|
| 200 | 1- | $a Marketing $f Jaroslav Kita a kolektív |
|---|
| 205 | | $a 2. preprac. a dopln. vyd. |
|---|
| 210 | | $a Bratislava $c IURA EDITION $d 2002 |
|---|
| 215 | | $a 411 s. |
|---|
| 225 | 2- | $a Ekonómia |
|---|
| 610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
|---|
| 610 | 1- | $a podnik $9 eu_un_auth*h0004270 |
|---|
| 610 | 1- | $a stratégia podniková $9 eu_un_auth*h0006037 |
|---|
| 610 | 1- | $a rozhodovanie strategické $9 eu_un_auth*h0005511 |
|---|
| 610 | 1- | $a nástroje marketingové $9 eu_un_auth*h0003627 |
|---|
| 610 | 1- | $a komunikácia marketingová $9 eu_un_auth*h0002810 |
|---|
| 610 | 1- | $a koncepcie $9 eu_un_auth*h0002827 |
|---|
| 610 | 1- | $a marketing medzinárodný $9 eu_un_auth*h0003219 |
|---|
| 610 | 1- | $a služby $9 eu_un_auth*h0005745 |
|---|
| 610 | 1- | $a distribúcia $9 eu_un_auth*h0001720 |
|---|
| 610 | 1- | $a maloobchod $9 eu_un_auth*h0003176 |
|---|
| 610 | 1- | $a veľkoobchod $9 eu_un_auth*h0006956 |
|---|
| 610 | 1- | $a reklama $9 eu_un_auth*h0005305 |
|---|
| 610 | 1- | $a podpora predaja $9 eu_un_auth*h0004322 |
|---|
| 610 | 1- | $a produkty $9 eu_un_auth*h0005048 |
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| 610 | 1- | $a ceny $9 eu_un_auth*h0001376 |
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| 610 | 1- | $a spotrebitelia $9 eu_un_auth*h0005900 |
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| 610 | 1- | $a systémy informačné $9 eu_un_auth*h0006187 |
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| 610 | 1- | $a výskum $9 eu_un_auth*h0007184 |
|---|
| 675 | | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing |
|---|
| 700 | -1 | $3 eu_un_auth*p0048734 $a Kita $b Jaroslav $p EUBOBFKMA $4 070 $T Katedra marketingu OBF |
|---|
| 701 | -1 | $3 eu_un_auth*p0029032 $a Čihovská $b Viera $p EUBOBFKMA $4 070 $T Katedra marketingu OBF |
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| 701 | -1 | $3 eu_un_auth*p0029426 $a Hasprová $b Mária $f 1970- $p EUBOBFKMA $4 070 $T Katedra marketingu OBF |
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| 701 | -1 | $3 eu_un_auth*p0048881 $a Labská $b Helena $p EUBOBFKMA $4 070 $T Katedra marketingu OBF |
|---|
| 701 | -1 | $3 eu_un_auth*p0048800 $a Štensová $b Antónia $p EUBOBFKMA $4 070 $T Katedra marketingu OBF |
|---|
| 701 | -1 | $3 eu_un_auth*p0020251 $a Dzurová $b Mária $f 1953- $p EUBOBFKMA $4 070 $T Katedra marketingu OBF |
|---|
| 701 | -1 | $3 eu_un_auth*p0048953 $a Lipianska $b Júlia $p EUBOBFKMA $4 070 $T Katedra marketingu OBF |
|---|
| 701 | -1 | $3 eu_un_auth*p0029232 $a Kulčáková $b Marta $p EUBOBFKMA $4 070 $T Katedra marketingu OBF |
|---|
| 801 | -0 | $a SK $b BA004 $c 20020326 $g AACR2 |
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