:ANDERSON, James C. - NARUS, James A. Business market management : understanding, creating, and delivering value. 2. ed. Upper Saddle River, N.J. : Pearson/Prentice Hall, 2004. 460 s. ISBN 0-13-123009-3. [Počet ex. : 1, z toho voľných 1, prezenčne 0]