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1. Marketing strategy & competitive positioning
SYS | 0183149 | |
---|---|---|
LBL | 00000nam--22^^^^^---450- | |
005 | 20240312115840.4 | |
010 | $a 978-0-273-74093-3 | |
100 | $a 20140305d2012łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a GB | |
200 | 1- | $a Marketing strategy & competitive positioning $f Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud |
205 | $a 5th ed. | |
210 | $a Harlow $c Financial Times/Prentice Hall $d 2012 | |
215 | $a xv, 578 s. | |
610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
610 | 1- | $9 eu_un_auth*h0003218 $a marketing manažment |
610 | 1- | $9 eu_un_auth*h0004203 $a plánovanie strategické |
610 | 1- | $9 eu_un_auth*h0001107 $a analýza trhu |
610 | 1- | $9 eu_un_auth*h0007368 $a zákazníci |
610 | 1- | $9 eu_un_auth*h0005650 $a segmentácia trhu |
610 | 1- | $9 eu_un_auth*h0003220 $a marketing mix |
610 | 1- | $9 eu_un_auth*0045299 $a zodpovednosť podniku spoločenská |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*p0026184 $a Hooley $b Graham J. $4 070 |
701 | -1 | $3 eu_un_auth*0054369 $a Piercy $b Nigel F. $4 070 |
701 | -1 | $3 eu_un_auth*0054370 $a Nicoulaud $b Brigitte $4 070 |
801 | -0 | $a SK $b BA004 $c 20140331 $g AACR2 |