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1. Marketing management in other context
SYS | 0226632 | |
---|---|---|
LBL | 00000nam--22^^^^^---450- | |
005 | 20240502083607.1 | |
010 | $a 978-83-946020-0-0 | |
100 | $a 20170201d2016łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a PL | |
200 | 1- | $a Marketing management in other context $f Bohuslava Mihalčová, Luboš Socha, Barbora Gontkovičová, Vladimír Socha $g reviewed by: Zuzana Hajduová, Radovan Soušek, Jakub Kraus |
205 | $a 1st ed. | |
210 | $a Puławy $c DRUKARNIA WISŁA $d 2016 | |
215 | $a 162 s. [8 AH] $9 8 | |
301 | $a VEGA 1/0708/14 | |
610 | 1- | $9 eu_un_auth*h0003218 $a marketing manažment |
610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
610 | 1- | $9 eu_un_auth*h0002020 $a etika |
610 | 1- | $9 eu_un_auth*h0007368 $a zákazníci |
610 | 1- | $9 eu_un_auth*h0003220 $a marketing mix |
610 | 1- | $9 eu_un_auth*h0005048 $a produkty |
610 | 1- | $9 eu_un_auth*h0001376 $a ceny |
610 | 1- | $9 eu_un_auth*h0001720 $a distribúcia |
610 | 1- | $9 eu_un_auth*h0005138 $a propagácia |
610 | 1- | $9 eu_un_auth*h0005305 $a reklama |
610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
610 | 1- | $9 eu_un_auth*h0003185 $a manažéri |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*p0049046 $a Mihalčová $b Bohuslava $p EUBPHFKMA $4 070 $9 40 $f 1963- $r 3,2 $T Katedra manažmentu PHF |
701 | -1 | $3 eu_un_auth*0064268 $a Socha $b Luboš $4 070 $9 12 $r 0,96 |
701 | -1 | $3 eu_un_auth*0054930 $a Gontkovičová $b Barbora $p EUBPHFKOP $4 070 $9 40 $f 1986- $r 3,2 $T Katedra obchodného podnikania PHF |
701 | -1 | $3 eu_un_auth*0003912 $a Socha $b Vladimír $4 070 $9 8 $r 0,64 |
702 | -1 | $3 eu_un_auth*0016486 $a Hajduová $b Zuzana $p EUBPHFKKM $4 675 $f 1974- $T Katedra kvantitatívnych metód PHF |
702 | -1 | $3 eu_un_auth*0028729 $a Soušek $b Radovan $4 675 |
702 | -1 | $3 eu_un_auth*0065602 $a Kraus $b Jakub $4 675 |
801 | -0 | $a SK $b BA004 $c 20170201 $g AACR2 |
T85 | $x existuji fulltexy |