Vytlačiť
1. Publicitor
| SYS | 0235037 | |
|---|---|---|
| LBL | 00000nam--22^^^^^---450- | |
| 005 | 20240314101419.0 | |
| 010 | $a 978-2-10-070583-2 | |
| 100 | $a 20170814d2014łłłłm--y0sloc0103----ba | |
| 101 | 0- | $a fre |
| 102 | $a FR | |
| 200 | 1- | $a Publicitor $e publicité offline & online $f Arnaud de Baynast, Jacques Lendrevie |
| 205 | $a 8e éd. | |
| 210 | $a Paris $c Dunod $d 2014 | |
| 215 | $a 561 s. | |
| 610 | 1- | $9 eu_un_auth*h0005305 $a reklama |
| 610 | 1- | $9 eu_un_auth*h0003336 $a médiá |
| 610 | 1- | $9 eu_un_auth*0057282 $a médiá sociálne |
| 610 | 1- | $9 eu_un_auth*0036802 $a siete sociálne |
| 610 | 1- | $9 eu_un_auth*h0002526 $a internet |
| 610 | 1- | $9 eu_un_auth*h0004180 $a plánovanie |
| 610 | 1- | $9 eu_un_auth*h0005138 $a propagácia |
| 610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
| 610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
| 610 | 1- | $9 eu_un_auth*0027096 $a komunikácia masmediálna |
| 675 | $a 659.1 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000351 $x Propagácia. Reklama | |
| 700 | -1 | $3 eu_un_auth*0033751 $a de Baynast $b Arnaud $4 070 |
| 701 | -1 | $3 eu_un_auth*p0030212 $a Lendrevie $b Jacques $4 070 |
| 801 | -0 | $a SK $b BA004 $c 20170814 $g AACR2 |