Vytlačiť
1. The Role of Self-perceived Age in Advertising Strategies
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| 101 | 0- | $a eng |
| 102 | $a PL | |
| 200 | 1- | $a <The> Role of Self-perceived Age in Advertising Strategies $f Dagmar Lesáková |
| 301 | $a VEGA 1/0339/18 | |
| 330 | $a Vysvetlenie konceptu kognitívneho veku a jeho vnímanie rôznymi vekovými skupinami. Vytváranie reklamy na jeho základe. | |
| 463 | -1 | $1 010 $a 978-83-7285-891-7 $1 200 1 $a Knowledge-Economy-Society $e Challenges for Contemporary Economies - Global, Regional, Network and Orgazational Perspective $f editor: Jacek Kopeć, Bogusz Mikula $g recenzent: Zora Arsovski, Anatolii mazaraki $v Pp. 259-268 online $1 210 $a Toruň $c Cracow University of Economics $d 2019 $1 215 $a [330 p.] |
| 541 | 1- | $a Úloha vnímaného veku v reklamných stratégiách |
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| 610 | 1- | $9 eu_un_auth*h0005186 $a psychológia |
| 610 | 1- | $9 eu_un_auth*h0005305 $a reklama |
| 610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
| 700 | -1 | $3 eu_un_auth*p0048949 $a Lesáková $b Dagmar $p EUBOBFKMA $4 070 $9 100 $f 1949- $T Katedra marketingu OBF |
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