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1. Consumer Behavior
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| 102 | $a US | |
| 200 | 1- | $a Consumer Behavior $e Building Marketing Strategy $f David L. Mothersbaugh, Susan Bardi Kleiser, Del I. Hawkins |
| 205 | $a 15th Edition, International Student Edition | |
| 210 | $a New York $c McGraw Hill $d 2024 | |
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| 610 | 1- | $9 eu_un_auth*0043649 $a neuromarketing |
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| 610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
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| 701 | -1 | $3 eu_un_auth*0091449 $a Bardi Kleiser $b Susan $4 070 |
| 701 | -1 | $3 eu_un_auth*p0025531 $a Hawkins $b Del I. $4 070 |
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