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1. Suggestion of Gender on Musicality and Emotions in the Context of Audio Marketing Perceptions of Music Consumers As a Basis for Decision-Making in Terms of Strategic Marketing Management
:ČVIRIK, Marián - RUPPERTOVÁ, Ema - FRANCOVÁ, Zuzana. Suggestion of Gender on Musicality and Emotions in the Context of Audio Marketing Perceptions of Music Consumers As a Basis for Decision-Making in Terms of Strategic Marketing Management. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Publishing House EKONOM, 2024. ISBN 978-80-225-5183-0, pp. 16-30. VEGA 1/0354/22.
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