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1. Strategic Branding in Tourism
| SYS | 0316146 | |
|---|---|---|
| LBL | 00000nam--22^^^^^---450- | |
| 005 | 20260515123611.7 | |
| 010 | $a 9781398623736 $b (e-ISBN) | |
| 017 | 70 | $2 DOI |
| 100 | $a 20241031d2026łłłłm--y0sloc0103----ba | |
| 101 | 0- | $a eng |
| 102 | $a GB | |
| 200 | 1- | $a Strategic Branding in Tourism $b elektronický zdroj $e Build and Elevate Your Travel Brand Identity $f Jamie-Lee Abtar |
| 205 | $a 1st Edition | |
| 210 | $a London $c Kogan Page $d 2026 | |
| 215 | $a 284 s. | |
| 300 | $a ProQuest e-books. | |
| 610 | 1- | $9 eu_un_auth*h0005574 $a ruch cestovný |
| 610 | 1- | $9 eu_un_auth*0057589 $a budovanie značky |
| 610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
| 610 | 1- | $9 eu_un_auth*0077717 $a influencer marketing |
| 610 | 1- | $9 eu_un_auth*h0002511 $a inteligencia umelá |
| 675 | $a 338.48 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000172 $x Cestovný ruch. Politika cestovného ruchu | |
| 700 | -1 | $3 eu_un_auth*0097452 $a Abtar $b Jamie-Lee $4 070 |
| 801 | -0 | $a SK $b BA004 $c 20241031 $g AACR2 |
| 856 | 4- | $u https://ebookcentral.proquest.com/lib/euba-ebooks/detail.action?docID=32636982 |