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1. Základy marketingu
| SYS | c009916 | |
|---|---|---|
| LBL | 01698nam^^2200481^^^450 | |
| 005 | 20221205133742.1 | |
| 010 | $a 80-85605-29-5 | |
| 100 | $a 19950524d 1995u 0sloy03 ba | |
| 101 | 0- | $a cze |
| 102 | $a CZ | |
| 200 | 1- | $a Základy marketingu $f E. Jerome McCarthy, William D. Perreault $g [Z angl. prel.] Dana Bursíková |
| 205 | $a 1. vyd. | |
| 210 | $a Praha $c Victoria Publ. $d 1995 | |
| 215 | $a 511 s. | |
| 610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
| 610 | 1- | $a prieskum podnikateľský $9 eu_un_auth*h0004946 |
| 610 | 1- | $a prieskum trhu $9 eu_un_auth*h0004952 |
| 610 | 1- | $a rozhodovanie $9 eu_un_auth*h0005502 |
| 610 | 1- | $a manažment $9 eu_un_auth*h0003188 |
| 610 | 1- | $a výrobky $9 eu_un_auth*h0007162 |
| 610 | 1- | $a maloobchod $9 eu_un_auth*h0003176 |
| 610 | 1- | $a veľkoobchod $9 eu_un_auth*h0006956 |
| 610 | 1- | $a politika cenová $9 eu_un_auth*h0004421 |
| 610 | 1- | $a predaj $9 eu_un_auth*h0004797 |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $3 eu_un_auth*p0038564 $a McCarthy $b Jerome E. $4 070 |
| 701 | -1 | $a Perreault $b William D. $3 eu_un_auth*p0022530 $4 070 |
| 702 | -1 | $a Bursíková $b Dana $3 eu_un_auth*p0031144 $4 730 |
| 801 | -0 | $a SK $b BA004 $c 19980306 $g AACR2 |