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1. Contemporary advertising
SYS | c124694 | |
---|---|---|
LBL | ^^^^^nam^^22^^^^^^^^450^ | |
005 | 20221221081850.6 | |
010 | $a 0-256-18257-4 | |
100 | $a 20010516d m y0sloc0103 ba | |
101 | 0- | $a eng |
102 | $a US | |
200 | 1- | $a Contemporary advertising $f William F. Arens |
205 | $a 6. ed. | |
210 | $a Chicago $c Irwin $d 1996 | |
215 | $a 501 s. | |
610 | 1- | $a reklama $9 eu_un_auth*h0005305 |
610 | 1- | $a podnikanie $9 eu_un_auth*h0004271 |
610 | 1- | $a stratégia podniková $9 eu_un_auth*h0006037 |
610 | 1- | $a spotrebitelia $9 eu_un_auth*h0005900 |
610 | 1- | $a správanie spotrebiteľa $9 eu_un_auth*h0005924 |
610 | 1- | $a tvorba reklamy $9 eu_un_auth*h0006670 |
610 | 1- | $a prostriedky reklamné $9 eu_un_auth*h0005171 |
610 | 1- | $a práca s verejnosťou $9 eu_un_auth*h0004711 |
610 | 1- | $a médiá $9 eu_un_auth*h0003336 |
610 | 1- | $a tlač $9 eu_un_auth*h0006561 |
610 | 1- | $a rozhlas $9 eu_un_auth*h0005500 |
610 | 1- | $a televízia $9 eu_un_auth*h0006450 |
610 | 1- | $a komunikácia marketingová $9 eu_un_auth*h0002810 |
610 | 1- | $a etika $9 eu_un_auth*h0002020 |
610 | 1- | $a marketing priamy $9 eu_un_auth*h0003223 |
610 | 1- | $a direct mailing $9 eu_un_auth*h0001697 |
610 | 1- | $a podpora predaja $9 eu_un_auth*h0004322 |
675 | $a 659.1 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000351 $x Propagácia. Reklama | |
700 | -1 | $a Arens $b William F. $3 eu_un_auth*p0026239 $4 070 |
801 | -0 | $a SK $b BA004 $c 20010516 $g AACR2 |