Vytlačiť
1. The innovative marketing of Starbucks and its appeal on young consumers in the European Union
KLIČKOVÁ, Šárka. The innovative marketing of Starbucks and its appeal on young consumers in the European Union. In MERKÚR 2013 : the proceedings of the international scientific conference for PhD students and young scientists : Bratislava, December 5 - 6, 2013. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3764-3, s. 164-177 [CD-ROM]. VEGA 1/0047/11.