Vytlačiť
1. Marketing strategies of retailers for senior's segment
LESÁKOVÁ, Dagmar. Marketing strategies of retailers for senior's segment. In Current challenges of marketing and their application in practice. International scientific conference. Current challenges of marketing and their application in practice : scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic. - Zlín : Radim Bačuvčík - VeRBuM, 2014. ISBN 978-80-87500-55-2, pp. 136-143 CD-ROM. VEGA 1/0612/12.