Vytlačiť
1. The Impact of Marketing Innovation on the Competitiveness of Enterprises in the Context of Industry 4.0
UNGERMAN, Otakar. The Impact of Marketing Innovation on the Competitiveness of Enterprises in the Context of Industry 4.0. In Journal of Competitiveness : Scientific Journal from the Field of Management and Economics. - Zlín : Fakulta managementu a ekonomiky Univerzity Tomáše Bati ve Zlíně, 2018. ISSN 1804-1728, 2018, no. 2, pp. 132-148.