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1. Consumer-Oriented Marketing in the Mhealth Segment
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200 | 1- | $a Consumer-Oriented Marketing in the Mhealth Segment $f Andrej Miklošík, Mária Hasprová, Štefan Žák |
301 | $a VEGA 1/0637/2017 | |
330 | $a Trendy vo výskume spotrebiteľsky orientovaného marketingu v segmente mobilného zdravotníctva | |
463 | -1 | $1 001 eu_un_cat*0252476 $1 011 $a 1447-3275 $1 200 1 $a ANZMAC 2017: Marketing for Impact $b elektronický zdroj $e Proceedings from the Australian and New Zealand Marketing Academy Conference, 4–6 December 2017, RMIT University, (Melbourne, Australia) $f Editors: Linda Robinson, Linda Brennan, Mike Reid $g Reviewers: Narjess Abroun, Jonathan Baker ... [et al.] $v p. [1] $1 210 $a Melbourne $c RMIT University $d 2017 $1 215 $a online 1009 s. $1 702 1 $3 eu_un_auth*0073793 $a Robinson $b Linda $4 340 $1 702 1 $3 eu_un_auth*0073794 $a Brennan $b Linda $4 340 $1 702 1 $3 eu_un_auth*0073795 $a Reid $b Mike $4 340 $1 702 1 $3 eu_un_auth*0073797 $a Abroun $b Narjess $4 675 $1 702 1 $3 eu_un_auth*0073798 $a Baker $b Jonathan $4 675 $1 710 12 $a ANZMAC 2017: Marketing for Impact $b International Conference $e Melbourne, Australia $f 4.-6.12.2017 |
541 | 1- | $a Spotrebiteľsky orientovaný marketing v segmente mobilného zdravotníctva |
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701 | -1 | $3 eu_un_auth*p0049062 $a Žák $b Štefan $p EUBOBFKMA $4 070 $9 33 $f 1971- $T Katedra marketingu OBF |
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