Vytlačiť
1. Creative Industries in Slovakia and Their Pricing Strategies as the Part of Their Marketing Mix
KMETY BARTEKOVÁ, Mária. Creative Industries in Slovakia and Their Pricing Strategies as the Part of Their Marketing Mix. In Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - Bratislava : Univerzita Komenského v Bratislave, 2021. ISSN 1338-7944, 2021, roč. 16, č. 3, s. 21-30 online. VEGA 1/0340/19.