Vytlačiť
1. Domestic versus Foreign Franchising Gastronomic Brand in the Context of Brand Trust
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017 | 70 | $a 10.18267/pr.2023.kre.2490.4 $2 DOI |
035 | $a 1053636 $2 CREPC2 | |
100 | $a 20230525d2023łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng $d eng |
102 | $a SK | |
200 | 1- | $a Domestic versus Foreign Franchising Gastronomic Brand in the Context of Brand Trust $f Marián Čvirik, Monika Krošláková Naďová, Jozef Orgonáš, Peter Drábik |
301 | $a I-22-104-00 | |
330 | $a Meranie dôveryhodnosti vybranej domácej (Pizza Mizza) a zahraničnej franchisingovej značky (McDonald's). Identifikácia rozdielov v kontexte krajiny pôvodu. | |
463 | -1 | $1 001 eu_un_cat*0292520 $1 010 $a 978-80-225-5064-2 $1 200 1 $a Central and Eastern Europe in the Changing Business Environment $b elektronický zdroj $e Proceedings of 23th International Joint Conference, 18 - 19 May 2023, Prague, Czech Republic and Bratislava, Slovak Republic $f Compiled by: Ivan Hlavatý $g Reviewers: Jarolím Antal, Eduard Baumöhl ... [et al.] $v Pp. 53-62 $1 210 $a Bratislava $c Vydavateľstvo EKONÓM $d 2023 $1 215 $a 289 s. [21,72 AH] $1 702 1 $3 eu_un_auth*p0070630 $a Hlavatý $b Ivan $4 340 $1 702 1 $3 eu_un_auth*0043893 $a Antal $b Jarolím $4 675 $1 702 1 $3 eu_un_auth*0018315 $a Baumöhl $b Eduard $4 675 $1 710 12 $a Central and Eastern Europe in the Changing Business Environment $b International Joint Conference $d 23. $e Prague, Czech Republic – Bratislava, Slovakia $f 18.-19.05.2023 |
541 | 1- | $a Domáca verzus zahraničná franchisingová gastronomická značka v kontexte dôvery v značku |
610 | 1- | $9 eu_un_auth*0079803 $a dôvera |
610 | 1- | $9 eu_un_auth*0053088 $a značky |
610 | 1- | $9 eu_un_auth*h0004625 $a pôvod tovaru |
610 | 1- | $9 eu_un_auth*h0002194 $a franchising |
610 | 1- | $9 eu_un_auth*h0005739 $a Slovensko |
610 | 1- | $9 eu_un_auth*h0002229 $a gastronómia |
700 | -1 | $3 eu_un_auth*0054245 $a Čvirik $b Marián $p EUBOBFKMA $4 070 $9 35 $f 1992- $T Katedra marketingu OBF |
701 | -1 | $3 eu_un_auth*0077214 $a Naďová Krošláková $b Monika $p EUBOBFKCR $4 070 $9 35 $f 1975- $T Katedra cestovného ruchu OBF |
701 | -1 | $3 eu_un_auth*0018522 $a Orgonáš $b Jozef $p EUBOBFKMA $4 070 $9 15 $f 1957- $T Katedra marketingu OBF |
701 | -1 | $3 eu_un_auth*p0070870 $a Drábik $b Peter $p EUBOBFKMA $4 070 $9 15 $f 1981- $T Katedra marketingu OBF |
801 | -0 | $a SK $b BA004 $c 20230525 $g AACR2 |
T85 | $x existuji fulltexy |