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1. Marketing
| SYS | c000318 | |
|---|---|---|
| LBL | 01389nam^^2200397^^^450 | |
| 005 | 20221215114131.3 | |
| 010 | $a 0-256-07515-8 | |
| 100 | $a 19920611d 1989u 0sloy03 ba | |
| 101 | 0- | $a eng |
| 102 | $a US | |
| 200 | 1- | $a Marketing $f Eric N. Berkowitz, Roger A. Kerin, William Rudelius |
| 205 | $a 2. ed. | |
| 210 | $a Homewood $c Irwin $d 1989 | |
| 215 | $a 752 s. | |
| 610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
| 610 | 1- | $a trh $9 eu_un_auth*h0006599 |
| 610 | 1- | $a spotrebitelia $9 eu_un_auth*h0005900 |
| 610 | 1- | $a správanie $9 eu_un_auth*h0005919 |
| 610 | 1- | $a informácie $9 eu_un_auth*h0002460 |
| 610 | 1- | $a vývoj výrobku $9 eu_un_auth*h0007235 |
| 610 | 1- | $a tvorba cien $9 eu_un_auth*h0006662 |
| 610 | 1- | $a predaj $9 eu_un_auth*h0004797 |
| 610 | 1- | $a reklama $9 eu_un_auth*h0005305 |
| 610 | 1- | $a manažment $9 eu_un_auth*h0003188 |
| 610 | 1- | $a riadenie strategické $9 eu_un_auth*h0005427 |
| 610 | 1- | $a trh medzinárodný $9 eu_un_auth*h0006614 |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $a Berkowitz $b Eric N. $3 eu_un_auth*p0025318 $4 070 |
| 701 | -1 | $3 eu_un_auth*0000008 $4 070 $a Kerin $b Roger A. |
| 701 | -1 | $a Rudelius $b William $3 eu_un_auth*p0025319 $4 070 |
| 801 | -0 | $a SK $b BA004 $c 19980306 $g AACR2 |