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1. Introduction to Advertising and Promotion
SYS | c014397 | |
---|---|---|
LBL | ^^^^^nam^^22^^^^^^^^450^ | |
005 | 20221206074611.3 | |
010 | $a 0-256-10516-2 | |
100 | $a 19960828d 1993u 0sloy03 ba | |
101 | 0- | $a eng |
102 | $a US | |
200 | 1- | $a Introduction to Advertising and Promotion $e <An> Integrated Marketing Communications Perspective $f George E. Belch, Michael A. Belch |
205 | $a 2. ed. | |
210 | $a Burr Ridge $c Irwin $d 1993 | |
215 | $a 836 s. | |
610 | 1- | $a propagácia $9 eu_un_auth*h0005138 |
610 | 1- | $a reklama $9 eu_un_auth*h0005305 |
610 | 1- | $a inzercia $9 eu_un_auth*h0002568 |
610 | 1- | $a predaj $9 eu_un_auth*h0004797 |
610 | 1- | $a komunikácia $9 eu_un_auth*h0002808 |
610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
610 | 1- | $a telekomunikácie $9 eu_un_auth*h0006445 |
675 | $a 659.1 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000351 $x Propagácia. Reklama | |
700 | -1 | $a Belch $b George E. $3 eu_un_auth*p0024752 $4 070 |
701 | -1 | $a Belch $b Michael A. $3 eu_un_auth*p0024753 $4 070 |
801 | -0 | $a SK $b BA004 $c 19980306 $g AACR2 |