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1. Sovremennyj marketing
SYS | 0065904 | |
---|---|---|
LBL | 02292nam$$2200625$$$450$ | |
005 | 20240226134321.1 | |
010 | $a 5-238-00888-0 | |
100 | $a 20071026d2005łłłłm$$y0sloc0103$$$$ba | |
101 | 1- | $a rus $c eng |
102 | $a RU | |
200 | 1- | $a Sovremennyj marketing $d Contemporary marketing $f Luis Bun, Devid Kurtc |
205 | $a 11. izd. pererab. i dop. | |
210 | $a Moskva $c Juniti-Dana $d 2005 | |
215 | $a 993 s. | |
225 | 2- | $a Zarubežnyj učebnik |
610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
610 | 1- | $9 eu_un_auth*h0005900 $a spotrebitelia |
610 | 1- | $9 eu_un_auth*h0004203 $a plánovanie strategické |
610 | 1- | $9 eu_un_auth*h0002020 $a etika |
610 | 1- | $9 eu_un_auth*h0007583 $a zodpovednosť |
610 | 1- | $9 eu_un_auth*h0006845 $a úspech pracovný |
610 | 1- | $9 eu_un_auth*h0006433 $a technológie informačné |
610 | 1- | $9 eu_un_auth*h0002460 $a informácie |
610 | 1- | $9 eu_un_auth*h0005650 $a segmentácia trhu |
610 | 1- | $9 eu_un_auth*h0005048 $a produkty |
610 | 1- | $9 eu_un_auth*h0006662 $a tvorba cien |
610 | 1- | $9 eu_un_auth*h0001720 $a distribúcia |
610 | 1- | $9 eu_un_auth*h0003223 $a marketing priamy |
610 | 1- | $9 eu_un_auth*h0005305 $a reklama |
610 | 1- | $9 eu_un_auth*h0004797 $a predaj |
610 | 1- | $9 eu_un_auth*h0004798 $a predajcovia |
610 | 1- | $9 eu_un_auth*h0006357 $a štúdie prípadové |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*p0019966 $a Boone $b Louis E. $4 070 |
701 | -1 | $3 eu_un_auth*p0019965 $a Kurtz $b David L. $4 070 |
801 | -0 | $a SK $b BA004 $c 20071026 $g AACR2 |