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1. The Brand Chartering Handbook
| SYS | c021753 | |
|---|---|---|
| LBL | ^^^^^nam^^22^^^^^^^^450^ | |
| 005 | 20221205125012.1 | |
| 010 | $a 0-201-87743-0 | |
| 100 | $a 19971202d 1996u 0sloy03 ba | |
| 101 | 0- | $a eng |
| 102 | $a GB | |
| 200 | 1- | $a <The> Brand Chartering Handbook $e How Brand Organizations Learn Living Scripts $f Chris Macrae |
| 205 | $a 1. ed. | |
| 210 | $a Harlow $c Addison-Wesley Publ. Co. $d 1996 | |
| 215 | $a 413 s. | |
| 225 | 2- | $a <The> Economist Intelligence Unit |
| 610 | 1- | $a známky ochranné $9 eu_un_auth*h0007570 |
| 610 | 1- | $a firmy $9 eu_un_auth*h0002125 |
| 610 | 1- | $a podnikanie obchodné $9 eu_un_auth*h0004276 |
| 610 | 1- | $a produkty $9 eu_un_auth*h0005048 |
| 610 | 1- | $a reklama $9 eu_un_auth*h0005305 |
| 610 | 1- | $a symboly $9 eu_un_auth*h0006168 |
| 610 | 1- | $a manažment $9 eu_un_auth*h0003188 |
| 610 | 1- | $a konkurencia $9 eu_un_auth*h0002842 |
| 610 | 1- | $a regióny $9 eu_un_auth*h0005276 |
| 610 | 1- | $a meno obchodné $9 eu_un_auth*h0003273 |
| 610 | 1- | $a logo $9 eu_un_auth*h0003130 |
| 610 | 1- | $a zákazníci $9 eu_un_auth*h0007368 |
| 610 | 1- | $a spoločnosti obchodné $9 eu_un_auth*h0005839 |
| 610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
| 610 | 1- | $a príručky $9 eu_un_auth*h0005012 |
| 610 | 1- | $a značky výrobné $9 eu_un_auth*h0007567 |
| 675 | $a 347.7 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000215 $x Obchodné právo | |
| 700 | -1 | $a Macrae $b Chris $3 eu_un_auth*p0020240 $4 070 |
| 801 | -0 | $a SK $b BA004 $c 19980307 $g AACR2 |