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1. Advertising and promotion management
SYS | c101086 | |
---|---|---|
LBL | ^^^^^nam^^22^^^^^^^^450^ | |
005 | 20221123135032.7 | |
010 | $a 0-07-053907-3 | |
100 | $a 19980618a m 0sloy03 ba | |
101 | 0- | $a eng |
102 | $a US | |
200 | 1- | $a Advertising and promotion management $f John R. Rossiter, Larry Percy |
210 | $a New York $c MacGraw-Hill Book Company $d 1987 | |
215 | $a 649 s. | |
610 | 1- | $a reklama $9 eu_un_auth*h0005305 |
610 | 1- | $a propagácia $9 eu_un_auth*h0005138 |
610 | 1- | $a propagácia priama $9 eu_un_auth*h0005139 |
610 | 1- | $a propagácia skrytá $9 eu_un_auth*h0005140 |
610 | 1- | $a podpora predaja $9 eu_un_auth*h0004322 |
610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
610 | 1- | $a kreativita $9 eu_un_auth*h0002958 |
610 | 1- | $a stratégia marketingová $9 eu_un_auth*h0006034 |
675 | $a 659 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000350 $x Propagácia. Reklama. Informácie o výrobkoch a výrobnej činnosti. Public relations | |
700 | -1 | $a Rossiter $b John R. $3 eu_un_auth*p0049808 $4 070 |
701 | -1 | $a Percy $b Larry $3 eu_un_auth*p0049809 $4 070 |
801 | -0 | $a SK $b BA004 $c 19980618 $g AACR2 |