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1. Marketing plans
| SYS | c132756 | |
|---|---|---|
| LBL | ^^^^^nam^^22^^^^^^^^450^ | |
| 005 | 20221221082927.2 | |
| 010 | $a 0-7506-4116-9 | |
| 100 | $a 20020326d m y0sloc0103 ba | |
| 101 | 0- | $a eng |
| 102 | $a GB | |
| 200 | 1- | $a Marketing plans $e how to prepare them $e how to use them $f Malcolm McDonald |
| 205 | $a 4. ed. | |
| 210 | $a Oxford $c Butterworth-Heinemann $d 1999 | |
| 215 | $a 578 s. | |
| 225 | 2- | $a Marketing |
| 610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
| 610 | 1- | $a plánovanie $9 eu_un_auth*h0004180 |
| 610 | 1- | $a audit $9 eu_un_auth*h0001156 |
| 610 | 1- | $a produkty $9 eu_un_auth*h0005048 |
| 610 | 1- | $a komunikácia $9 eu_un_auth*h0002808 |
| 610 | 1- | $a oceňovanie $9 eu_un_auth*h0003875 |
| 610 | 1- | $a reklama $9 eu_un_auth*h0005305 |
| 610 | 1- | $a podpora predaja $9 eu_un_auth*h0004322 |
| 610 | 1- | $a distribúcia $9 eu_un_auth*h0001720 |
| 610 | 1- | $a zákazníci $9 eu_un_auth*h0007368 |
| 610 | 1- | $a informácie $9 eu_un_auth*h0002460 |
| 610 | 1- | $a prognózy $9 eu_un_auth*h0005064 |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $a McDonald $b Malcolm $3 eu_un_auth*p0068832 $4 070 |
| 801 | -0 | $a SK $b BA004 $c 20020326 $g AACR2 |