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1. Cutting-edge marketing analytics
SYS | 0237603 | |
---|---|---|
LBL | 00000nam--22^^^^^---450- | |
005 | 20240306140233.0 | |
010 | $a 978-0-13-355252-2 | |
010 | $a 0-13-355252-7 | |
100 | $a 20171124d2015łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a US | |
200 | 1- | $a Cutting-edge marketing analytics $e real world cases and data sets for hands on learning $f Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox |
210 | $a Upper Saddle River $c Pearson $d 2015 | |
215 | $a 300 s. | |
610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
610 | 1- | $9 eu_un_auth*h0003304 $a metódy |
610 | 1- | $9 eu_un_auth*h0001109 $a analýzy |
610 | 1- | $9 eu_un_auth*h0003292 $a metodológia |
610 | 1- | $9 eu_un_auth*h0003393 $a modelovanie ekonometrické |
610 | 1- | $9 eu_un_auth*h0006357 $a štúdie prípadové |
610 | 1- | $9 eu_un_auth*0034131 $a segmentácia |
610 | 1- | $9 eu_un_auth*h0003220 $a marketing mix |
610 | 1- | $9 eu_un_auth*h0001376 $a ceny |
610 | 1- | $9 eu_un_auth*h0005305 $a reklama |
610 | 1- | $9 eu_un_auth*h0007368 $a zákazníci |
610 | 1- | $9 eu_un_auth*h0005048 $a produkty |
610 | 1- | $9 eu_un_auth*h0001104 $a analýza štatistická |
610 | 1- | $9 eu_un_auth*h0001691 $a digitalizácia |
610 | 1- | $9 eu_un_auth*h0002460 $a informácie |
610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
610 | 1- | $9 eu_un_auth*h0004023 $a organizácie |
610 | 1- | $9 eu_un_auth*h0005511 $a rozhodovanie strategické |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*0069534 $a Venkatesan $b Rajkumar $4 070 |
701 | -1 | $3 eu_un_auth*0050374 $a Farris $b Paul W. $4 070 |
701 | -1 | $3 eu_un_auth*0069535 $a Wilcox $b Ronald T. $4 070 |
801 | -0 | $a SK $b BA004 $c 20171124 $g AACR2 |