Vytlačiť
1. Customer Strategies as a Tool of Loyalty
LESÁKOVÁ, Dagmar. Customer Strategies as a Tool of Loyalty. In Knowledge – Economy – Society : reorientation of paradigms and concepts of management in the contemporary economy. - Cracow : University of Economics, Cracow, 2015. ISBN 978-83-65173-30-0, p. 449-456. VEGA 1/0224/15.