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1. Ethnocentric Tendencies of Consumer Behaviour and Its Influence on the Perception of Private Labels
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101 | 0- | $a eng |
102 | $a CZ | |
200 | 1- | $a Ethnocentric Tendencies of Consumer Behaviour and Its Influence on the Perception of Private Labels $f Marián Čvirik |
300 | $a Abstrakt | |
463 | -1 | $1 001 eu_un_cat*0289108 $1 010 $a 978-80-245-2455-9 $1 200 1 $a Central and Eastern Europe in the Changing Business Environment $b elektronický zdroj $e Book of Abstracts from 22th International Joint Conference, May 19 - 20, 2022, Prague, Czech Republic and Bratislava, Slovakia $f Reviewers: Jarolím Antal, Josef Bič... [et al.] $v P. 16 $1 210 $a Praha $c Oeconomica Publishing House, University of Economics, Prague $d 2022 $1 215 $a 48 s. |
541 | 1- | $a Etnocentrické tendencie spotrebiteľského správania a jeho vplyv na vnímanie privátnych značiek |
610 | 1- | $9 eu_un_auth*0086658 $a etnocentrizmus spotrebiteľský |
610 | 1- | $9 eu_un_auth*0065503 $a značky privátne |
610 | 1- | $9 eu_un_auth*h0005739 $a Slovensko |
610 | 1- | $9 eu_un_auth*h0001107 $a analýza trhu |
700 | -1 | $3 eu_un_auth*0054245 $a Čvirik $b Marián $p EUBOBFKMA $4 070 $9 100 $f 1992- $T Katedra marketingu OBF |
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