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1. Promotion and Marketing Communications
SYS | 0258090 | |
---|---|---|
LBL | 00000nam--22^^^^^---450- | |
005 | 20240221111436.9 | |
010 | $a 978-1-83880-227-1 $b (print) | |
010 | $a 978-1-83880-228-8 $b (online) | |
010 | $a 978-1-78984-699-7 $b (eBook) | |
100 | $a 20220623d2020łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a GB | |
200 | 1- | $a Promotion and Marketing Communications $f edited by Umut Ayman and Anil Kemal Kaya |
205 | $a 1st Edition | |
210 | $a London $c IntechOpen $d 2020 | |
215 | $a 193 s. | |
610 | 1- | $9 eu_un_auth*h0005138 $a propagácia |
610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
610 | 1- | $9 eu_un_auth*h0005650 $a segmentácia trhu |
610 | 1- | $9 eu_un_auth*h0005924 $a správanie spotrebiteľa |
610 | 1- | $9 eu_un_auth*h0005186 $a psychológia |
610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
610 | 1- | $9 eu_un_auth*0049226 $a marketing elektronický |
610 | 1- | $9 eu_un_auth*h0002418 $a imidž |
675 | $a 659 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000350 $x Propagácia. Reklama. Informácie o výrobkoch a výrobnej činnosti. Public relations | |
702 | -1 | $3 eu_un_auth*0081149 $a Ayman $b Umut $4 340 |
702 | -1 | $3 eu_un_auth*0081150 $a Kaya $b Anil Kemal $4 340 |
801 | -0 | $a SK $b BA004 $c 20220623 $g AACR2 |