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1. Marketing
| SYS | c005811 | |
|---|---|---|
| LBL | ^^^^^nam^^22^^^^^^^^450^ | |
| 005 | 20221206122552.8 | |
| 010 | $a 0-333-35399-4 | |
| 100 | $a 19941201d 1990u 0sloy03 ba | |
| 101 | 0- | $a eng |
| 102 | $a GB | |
| 200 | 1- | $a Marketing $e Theory and Practice |
| 205 | $a 2. ed. | |
| 210 | $a Houndmills $c MacMillan $d 1990 | |
| 215 | $a 426 s. | |
| 610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
| 610 | 1- | $a spotrebitelia $9 eu_un_auth*h0005900 |
| 610 | 1- | $a správanie $9 eu_un_auth*h0005919 |
| 610 | 1- | $a komunikácia $9 eu_un_auth*h0002808 |
| 610 | 1- | $a vývoj výrobku $9 eu_un_auth*h0007235 |
| 610 | 1- | $a distribúcia $9 eu_un_auth*h0001720 |
| 610 | 1- | $a cesty odbytové $9 eu_un_auth*h0001450 |
| 610 | 1- | $a plánovanie strategické $9 eu_un_auth*h0004203 |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 801 | -0 | $a SK $b BA004 $c 19980306 $g AACR2 |