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1. Global marketing management
SYS | c115526 | |
---|---|---|
LBL | ^^^^^nam^^22^^^^^^^^450^ | |
005 | 20221221082513.4 | |
010 | $a 0-471-59288-9 | |
100 | $a 19991213d m y0sloc0103 ba | |
101 | 0- | $a eng |
102 | $a US | |
200 | 1- | $a Global marketing management $f Masaaki Kotabe, Kristiaan Helsen |
210 | $a New York $c John Wiley & Sons, Inc. $d 1998 | |
215 | $a 711 s. | |
610 | 1- | $a marketing manažment $9 eu_un_auth*h0003218 |
610 | 1- | $a globalizácia $9 eu_un_auth*h0002244 |
610 | 1- | $a financie $9 eu_un_auth*h0002102 |
610 | 1- | $a mena $9 eu_un_auth*h0003272 |
610 | 1- | $a peniaze $9 eu_un_auth*h0004141 |
610 | 1- | $a kurz devízový $9 eu_un_auth*h0002990 |
610 | 1- | $a legislatíva $9 eu_un_auth*h0003042 |
610 | 1- | $a dohody medzinárodné $9 eu_un_auth*h0001759 |
610 | 1- | $a segmentácia trhu $9 eu_un_auth*h0005650 |
610 | 1- | $a konkurencia $9 eu_un_auth*h0002842 |
610 | 1- | $a stratégia marketingová $9 eu_un_auth*h0006034 |
610 | 1- | $a produkty $9 eu_un_auth*h0005048 |
610 | 1- | $a ceny $9 eu_un_auth*h0001376 |
610 | 1- | $a komunikácia $9 eu_un_auth*h0002808 |
610 | 1- | $a spotreba $9 eu_un_auth*h0005884 |
610 | 1- | $a predaj $9 eu_un_auth*h0004797 |
610 | 1- | $a distribúcia $9 eu_un_auth*h0001720 |
610 | 1- | $a vývoz $9 eu_un_auth*h0007236 |
610 | 1- | $a dovoz $9 eu_un_auth*h0001864 |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $a Kotabe $b Masaaki $3 eu_un_auth*p0057864 $4 070 |
701 | -1 | $a Helsen $b Kristiaan $3 eu_un_auth*p0057865 $4 070 |
801 | -0 | $a SK $b BA004 $c 19991213 $g AACR2 |