Vytlačiť
1. Reklama a etika
SYS | c133369 | |
---|---|---|
LBL | ^^^^^nam^^22^^^^^^^^450^ | |
005 | 20240207093708.9 | |
010 | $a 80-88984-37-8 | |
100 | $a 20020430d m y0sloc0103 ba | |
101 | 0- | $a slo |
102 | $a SK | |
200 | 1- | $a Reklama a etika $f Eva Hanuláková $g recenzenti: Helena Labská, Pavel Horňák |
210 | $a Bratislava $c EUROUNION $d 2002 | |
215 | $a 119 s. [6 AH] $9 6 | |
610 | 1- | $a reklama $9 eu_un_auth*h0005305 |
610 | 1- | $a propagácia $9 eu_un_auth*h0005138 |
610 | 1- | $a etika $9 eu_un_auth*h0002020 |
610 | 1- | $a rozhodovanie $9 eu_un_auth*h0005502 |
610 | 1- | $a agresia $9 eu_un_auth*h0001024 |
610 | 1- | $a regulácia $9 eu_un_auth*h0005292 |
610 | 1- | $a deti $9 eu_un_auth*h0001668 |
610 | 1- | $a trh $9 eu_un_auth*h0006599 |
610 | 1- | $a televízia $9 eu_un_auth*h0006450 |
610 | 1- | $a USA $9 eu_un_auth*h0006732 |
610 | 1- | $a Európska únia $9 eu_un_auth*h0002048 |
610 | 1- | $a Slovensko $9 eu_un_auth*h0005739 |
675 | $a 659.1 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000351 $x Propagácia. Reklama | |
700 | -1 | $3 eu_un_auth*p0020252 $a Hanuláková $b Eva $f 1964- $p EUBOBFKMA $4 070 $9 100 $T Katedra marketingu OBF |
702 | -1 | $3 eu_un_auth*p0048881 $a Labská $b Helena $p EUBOBFKMA $4 675 $T Katedra marketingu OBF |
702 | -1 | $3 eu_un_auth*p0047019 $a Horňák $b Pavel $4 675 |
801 | -0 | $a SK $b BA004 $c 20020430 $g AACR2 |