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1. Global Marketing Management
SYS | c019733 | |
---|---|---|
LBL | ^^^^^nam^^22^^^^^^^^450^ | |
005 | 20221205133035.5 | |
010 | $a 0-201-53972-1 | |
100 | $a 19970818d 1995u 0sloy03 ba | |
101 | 0- | $a eng |
102 | $a US | |
200 | 1- | $a Global Marketing Management $e Cases and Readings $f Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett |
205 | $a 3. ed. | |
210 | $a Reading $c Addison-Wesley Publ. Co. $d 1995 | |
215 | $a 686 s. | |
610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
610 | 1- | $a trh $9 eu_un_auth*h0006599 |
610 | 1- | $a manažment $9 eu_un_auth*h0003188 |
610 | 1- | $a marketing manažment $9 eu_un_auth*h0003218 |
610 | 1- | $a vývoz $9 eu_un_auth*h0007236 |
610 | 1- | $a globalizácia $9 eu_un_auth*h0002244 |
610 | 1- | $a štúdie prípadové $9 eu_un_auth*h0006357 |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $a Buzzell $b Robert D. $3 eu_un_auth*p0021085 $4 070 |
701 | -1 | $a Quelch $b John A. $3 eu_un_auth*p0021712 $4 070 |
701 | -1 | $a Bartlett $b Christopher A. $3 eu_un_auth*p0026521 $4 070 |
801 | -0 | $a SK $b BA004 $c 19980307 $g AACR2 |