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1. Marketing
| SYS | 0005362 | |
|---|---|---|
| LBL | 02426nam$$2200661$$$450$ | |
| 005 | 20240306141518.1 | |
| 010 | $a 80-722-6888-0 | |
| 100 | $a 20040309d2003łłłłm$$y0sloc0103$$$$ba | |
| 101 | 0- | $a cze |
| 102 | $a CZ | |
| 200 | 1- | $a Marketing $e základy a principy $f Miroslav Foret, Petr Procházka, Tomáš Urbánek |
| 210 | $a Brno $c Computer Press $d 2003 | |
| 215 | $a 199 s. | |
| 225 | $a Praxe manažera | |
| 610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
| 610 | 1- | $9 eu_un_auth*h0002827 $a koncepcie |
| 610 | 1- | $9 eu_un_auth*h0005404 $a riadenie |
| 610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
| 610 | 1- | $9 eu_un_auth*h0004211 $a plán marketingový |
| 610 | 1- | $9 eu_un_auth*h0005151 $a prostredie podnikové |
| 610 | 1- | $9 eu_un_auth*h0003220 $a marketing mix |
| 610 | 1- | $9 eu_un_auth*h0003627 $a nástroje marketingové |
| 610 | 1- | $9 eu_un_auth*h0004539 $a portfólio |
| 610 | 1- | $9 eu_un_auth*h0001109 $a analýzy |
| 610 | 1- | $9 eu_un_auth*h0003604 $a nákup |
| 610 | 1- | $9 eu_un_auth*h0005924 $a správanie spotrebiteľa |
| 610 | 1- | $9 eu_un_auth*h0005650 $a segmentácia trhu |
| 610 | 1- | $9 eu_un_auth*h0005048 $a produkty |
| 610 | 1- | $9 eu_un_auth*h0001376 $a ceny |
| 610 | 1- | $9 eu_un_auth*h0001720 $a distribúcia |
| 610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
| 610 | 1- | $9 eu_un_auth*h0003219 $a marketing medzinárodný |
| 610 | 1- | $9 eu_un_auth*h0006639 $a trh zahraničný |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $3 eu_un_auth*p0050883 $a Foret $b Miroslav $4 070 |
| 701 | -1 | $3 eu_un_auth*p0034007 $a Procházka $b Petr $4 070 |
| 701 | -1 | $3 eu_un_auth*p0063265 $a Urbánek $b Tomáš $4 070 |
| 801 | -0 | $a SK $b BA004 $c 20040309 $g AACR2 |