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1. Global marketing
SYS | 0030565 | |
---|---|---|
LBL | 01514nam$$2200457$$$450$ | |
005 | 20221129082627.5 | |
010 | $a 0-13-146919-3 | |
100 | $a 20050628d2005łłłłm$$y0sloc0103$$$$ba | |
101 | 0- | $a eng |
102 | $a US | |
200 | 1- | $a Global marketing $f Warren J. Keegan, Mark C. Green |
205 | $a 4. ed. | |
210 | $a Upper Saddle River, N.J. $c Pearson/Prentice Hall $d 2005 | |
215 | $a 636 s. | |
610 | 1- | $9 eu_un_auth*h0003215 $a marketing globálny |
610 | 1- | $9 eu_un_auth*h0006599 $a trh |
610 | 1- | $9 eu_un_auth*h0007199 $a výskum trhu |
610 | 1- | $9 eu_un_auth*h0003220 $a marketing mix |
610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
610 | 1- | $9 eu_un_auth*h0006357 $a štúdie prípadové |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*p0050642 $a Keegan $b Warren J. $4 070 |
701 | -1 | $3 eu_un_auth*0007495 $a Green $b Mark C. $4 070 |
801 | -0 | $a SK $b BA004 $c 20050628 $g AACR2 |