Vytlačiť
1. Broadening of the CRM concept - the integrated relationship culture
:LESÁKOVÁ, Dagmar - HUBER, Florian. Broadening of the CRM concept - the integrated relationship culture. In CRM 2006. Customer relationship management´06 : The International Scientific Conference. - Pardubice : University of Pardubice, 2006. ISBN 8071949094, s. 118-125. IG č. 40/2006.