Vytlačiť
1. Marketing management
| SYS | 0067810 | |
|---|---|---|
| LBL | 03431nam$$2200865$$$450$ | |
| 005 | 20240313090040.8 | |
| 010 | $a 978-80-247-1359-5 | |
| 100 | $a 20071206d2007łłłłm$$y0sloc0103$$$$ba | |
| 101 | 1- | $a cze $c eng |
| 102 | $a CZ | |
| 200 | 1- | $a Marketing management $f Philip Kotler, Kevin Lane Keller, překlad: Štěpánka Černá ... [et al.] |
| 205 | $a 1. vyd. [Grada Publishing, a. s.] | |
| 210 | $a Praha $c GRADA Publishing $d 2007 | |
| 215 | $a 788 s. | |
| 488 | -1 | $1 001 eu_un_cat*0050409 $1 700 1 $3 eu_un_auth*p0021091 $a Kotler $b Philip $4 070 $1 701 1 $3 eu_un_auth*0014262 $a Keller $b Kevin Lane $4 070 $1 200 1 $a Marketing management $1 210 $a Upper Saddle River $c Pearson/Prentice Hall $d 2006 $1 215 $a xxxix, 729 s. |
| 610 | 1- | $9 eu_un_auth*h0003218 $a marketing manažment |
| 610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
| 610 | 1- | $9 eu_un_auth*h0007368 $a zákazníci |
| 610 | 1- | $9 eu_un_auth*h0007566 $a značky výrobkov |
| 610 | 1- | $9 eu_un_auth*h0004509 $a ponuka |
| 610 | 1- | $9 eu_un_auth*h0006599 $a trh |
| 610 | 1- | $9 eu_un_auth*h0001376 $a ceny |
| 610 | 1- | $9 eu_un_auth*h0002304 $a hodnota |
| 610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
| 610 | 1- | $9 eu_un_auth*h0004203 $a plánovanie strategické |
| 610 | 1- | $9 eu_un_auth*h0006187 $a systémy informačné |
| 610 | 1- | $9 eu_un_auth*h0001643 $a demografia |
| 610 | 1- | $9 eu_un_auth*h0007184 $a výskum |
| 610 | 1- | $9 eu_un_auth*h0006634 $a trh spotrebiteľský |
| 610 | 1- | $9 eu_un_auth*h0005502 $a rozhodovanie |
| 610 | 1- | $9 eu_un_auth*h0001107 $a analýza trhu |
| 610 | 1- | $9 eu_un_auth*h0005650 $a segmentácia trhu |
| 610 | 1- | $9 eu_un_auth*h0002842 $a konkurencia |
| 610 | 1- | $9 eu_un_auth*h0007162 $a výrobky |
| 610 | 1- | $9 eu_un_auth*h0005745 $a služby |
| 610 | 1- | $9 eu_un_auth*h0002654 $a kanály |
| 610 | 1- | $9 eu_un_auth*h0003176 $a maloobchod |
| 610 | 1- | $9 eu_un_auth*h0006956 $a veľkoobchod |
| 610 | 1- | $9 eu_un_auth*h0005305 $a reklama |
| 610 | 1- | $9 eu_un_auth*h0004322 $a podpora predaja |
| 610 | 1- | $9 eu_un_auth*h0004711 $a práca s verejnosťou |
| 610 | 1- | $9 eu_un_auth*h0003223 $a marketing priamy |
| 610 | 1- | $9 eu_un_auth*h0005227 $a rast hospodársky |
| 610 | 1- | $9 eu_un_auth*h0003217 $a marketing interný |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $3 eu_un_auth*p0021091 $a Kotler $b Philip $4 070 |
| 701 | -1 | $3 eu_un_auth*0014262 $a Keller $b Kevin Lane $4 070 |
| 702 | -1 | $3 eu_un_auth*0018281 $a Černá $b Štěpánka $4 730 |
| 801 | -0 | $a SK $b BA004 $c 20071206 $g AACR2 |