Vytlačiť
1. Brand leadership
| SYS | 0104997 | |
|---|---|---|
| LBL | $$$$$nam$$22$$$$$$$$450$ | |
| 005 | 20231215115017.0 | |
| 010 | $a 0-684-83924-5 $b (hardback) | |
| 010 | $a 0-684-86645-5 $b (na obale) | |
| 100 | $a 20091026d2000łłłłm$$y0sloc0103$$$$ba | |
| 101 | 0- | $a eng |
| 102 | $a US | |
| 200 | 1- | $a Brand leadership $f David A. Aaker, Erich Joachimsthaler |
| 210 | $a New York $c <The> Free Press $d 2000 | |
| 215 | $a xii, 351 s. | |
| 610 | 1- | $9 eu_un_auth*h0007567 $a značky výrobné |
| 610 | 1- | $9 eu_un_auth*h0007570 $a známky ochranné |
| 610 | 1- | $9 eu_un_auth*h0006934 $a vedenie |
| 610 | 1- | $9 eu_un_auth*h0005404 $a riadenie |
| 610 | 1- | $9 eu_un_auth*h0003188 $a manažment |
| 610 | 1- | $9 eu_un_auth*h0002526 $a internet |
| 610 | 1- | $9 eu_un_auth*h0005873 $a sponzorovanie |
| 675 | $a 347.77 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000216 $x Priemyselné, výrobné a vedecké vlastníctvo a vlastnícke vzťahy. Patentové a značkové právo | |
| 700 | -1 | $3 eu_un_auth*p0046045 $a Aaker $b David A. $4 070 |
| 701 | -1 | $3 eu_un_auth*0032267 $a Joachimsthaler $b Erich $4 070 |
| 801 | -0 | $a SK $b BA004 $c 20091026 $g AACR2 |