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1. Creating powerful brands in consumer, service and industrial markets
:CHERNATONY, Leslie de - MCDONALD, Malcolm. Creating powerful brands in consumer, service and industrial markets. 2nd ed. Oxford : Butterworth-Heinemann, 1998. xiii, 430 s. ISBN 0-7506-2240-7. [Počet ex. : 1, z toho voľných 1, prezenčne 0]