Vytlačiť
1. Strategic marketing
| SYS | 0107981 | |
|---|---|---|
| LBL | $$$$$nam$$22$$$$$$$$450$ | |
| 005 | 20240306140005.1 | |
| 010 | $a 978-0-19-92-7398-0 | |
| 010 | $a 978-0-19-927398-0 | |
| 100 | $a 20091217d2006łłłłm$$y0sloc0103$$$$ba | |
| 101 | 0- | $a eng |
| 102 | $a US | |
| 200 | 1- | $a Strategic marketing $e creating competitive advantage $f Douglas West, John Ford, and Essam Ibrahim |
| 210 | $a New York $c Oxford University Press $d 2006 | |
| 215 | $a 517 s. | |
| 610 | 1- | $9 eu_un_auth*h0003228 $a marketing strategický |
| 610 | 1- | $9 eu_un_auth*h0007080 $a výhody konkurenčné |
| 610 | 1- | $9 eu_un_auth*h0002490 $a inovácia výrobkov |
| 610 | 1- | $9 eu_un_auth*h0007567 $a značky výrobné |
| 610 | 1- | $9 eu_un_auth*0002215 $a marketing služieb |
| 610 | 1- | $9 eu_un_auth*h0002808 $a komunikácia |
| 610 | 1- | $9 eu_un_auth*h0003226 $a marketing sociálny |
| 610 | 1- | $9 eu_un_auth*h0007586 $a zodpovednosť organizácie |
| 610 | 1- | $9 eu_un_auth*h0007593 $a zodpovednosť spoločenská |
| 610 | 1- | $9 eu_un_auth*h0006459 $a teória a prax |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $3 eu_un_auth*0033302 $a West $b Douglas $4 070 |
| 701 | -1 | $3 eu_un_auth*0033327 $a Ford $b John $4 070 |
| 701 | -1 | $3 eu_un_auth*0033328 $a Ibrahim $b Essam $4 070 |
| 801 | -0 | $a SK $b BA004 $c 20091217 $g AACR2 |