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1. Marketing
SYS | 0114175 | |
---|---|---|
LBL | $$$$$nam$$22$$$$$$$$450$ | |
005 | 20240502072254.5 | |
010 | $a 978-80-8078-327-3 | |
100 | $a 20100526d2010łłłłm$$y0sloc0103$$$$ba | |
101 | 0- | $a slo |
102 | $a SK | |
200 | 1- | $a Marketing $f Jaroslav Kita a kolektív |
210 | $a Bratislava $c Iura Edition $d 2010 | |
215 | $a 411 s. [24,50 AH] $9 24,50 | |
225 | 2- | $a Ekonómia |
610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
610 | 1- | $9 eu_un_auth*h0003220 $a marketing mix |
610 | 1- | $9 eu_un_auth*h0005924 $a správanie spotrebiteľa |
610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
610 | 1- | $9 eu_un_auth*h0005650 $a segmentácia trhu |
610 | 1- | $9 eu_un_auth*h0006599 $a trh |
610 | 1- | $9 eu_un_auth*h0004211 $a plán marketingový |
610 | 1- | $9 eu_un_auth*h0001376 $a ceny |
610 | 1- | $9 eu_un_auth*h0001720 $a distribúcia |
610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
610 | 1- | $9 eu_un_auth*0009350 $a mix komunikačný |
610 | 1- | $9 eu_un_auth*h0005305 $a reklama |
610 | 1- | $9 eu_un_auth*h0003219 $a marketing medzinárodný |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*p0048734 $a Kita $b Jaroslav $p EUBOBFKMA $r 5,05 $9 21 $4 070 $T Katedra marketingu OBF |
701 | -1 | $3 eu_un_auth*p0029032 $a Čihovská $b Viera $p EUBOBFKMA $r 4,80 $9 20 $4 070 $T Katedra marketingu OBF |
701 | -1 | $3 eu_un_auth*p0020251 $a Dzurová $b Mária $f 1953- $p EUBOBFKMA $r 1,80 $9 7 $4 070 $T Katedra marketingu OBF |
701 | -1 | $3 eu_un_auth*p0029426 $a Hasprová $b Mária $f 1970- $p EUBOBFKMA $r 1,23 $9 5 $4 070 $T Katedra marketingu OBF |
701 | -1 | $3 eu_un_auth*p0066280 $a Kita $b Pavol $f 1977- $p EUBOBFKMA $r 2,17 $9 9 $4 070 $T Katedra marketingu OBF |
701 | -1 | $3 eu_un_auth*p0048881 $a Labská $b Helena $p EUBOBFKMA $r 3,48 $9 14 $4 070 $T Katedra marketingu OBF |
701 | -1 | $3 eu_un_auth*p0048953 $a Lipianska $b Júlia $p EUBOBFKMA $r 2,67 $9 11 $4 070 $T Katedra marketingu OBF |
701 | -1 | $3 eu_un_auth*p0048800 $a Štensová $b Antónia $p EUBOBFKMA $r 3,30 $9 13 $4 070 $T Katedra marketingu OBF |
702 | -1 | $3 eu_un_auth*p0028955 $a Daňo $b Ferdinand $f 1959- $p EUBOBFKMA $4 675 $T Katedra marketingu OBF |
702 | -1 | $3 eu_un_auth*p0009497 $a Šimo $b Dušan $4 675 |
712 | 02 | $3 eu_un_auth*k0001177 $a Obchodná fakulta EU $b Katedra marketingu $4 070 |
801 | -0 | $a SK $b BA004 $c 20100526 $g AACR2 |