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1. Marketing
SYS | 0116603 | |
---|---|---|
LBL | $$$$$nam$$22$$$$$$$$450$ | |
005 | 20240315123204.5 | |
010 | $a 978-3-8349-1015-8 | |
100 | $a 20100809d2009łłłłm$$y0sloc0103$$$$ba | |
101 | 0- | $a ger |
102 | $a DE | |
200 | 1- | $a Marketing $e Arbeitsbuch $f Heribert Meffert, Christoph Burmann, Manfred Kirchgeorg |
205 | $a 10. vollständig überarb. und erw. Aufl. | |
210 | $a Wiesbaden $c Gabler $d 2009 | |
215 | $a 468 s. | |
610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
610 | 1- | $9 eu_un_auth*h0002460 $a informácie |
610 | 1- | $9 eu_un_auth*h0005064 $a prognózy |
610 | 1- | $9 eu_un_auth*h0004203 $a plánovanie strategické |
610 | 1- | $9 eu_un_auth*h0003220 $a marketing mix |
610 | 1- | $9 eu_un_auth*h0004421 $a politika cenová |
610 | 1- | $9 eu_un_auth*h0005048 $a produkty |
610 | 1- | $9 eu_un_auth*h0005808 $a sortiment |
610 | 1- | $9 eu_un_auth*h0001720 $a distribúcia |
610 | 1- | $9 eu_un_auth*h0002808 $a komunikácia |
610 | 1- | $9 eu_un_auth*0005759 $a kontroling |
610 | 1- | $9 eu_un_auth*h0006357 $a štúdie prípadové |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*p0021020 $a Meffert $b Heribert $4 070 |
701 | -1 | $3 eu_un_auth*0035256 $a Burmann $b Christoph $4 070 |
701 | -1 | $3 eu_un_auth*p0024777 $a Kirchgeorg $b Manfred $4 070 |
801 | -0 | $a SK $b BA004 $c 20100809 $g AACR2 |